Kaleido is a new brand of luxury stationery lines for Ohh Deer, coming to retail this month featuring 36 new designs.
Kaleido launched to the trade in January this year and is set to be a best-seller, according to Mark Callaby, managing director and co-founder of Ohh Deer. “We’ve always made stationery at Ohh Deer but felt that sometimes the name ‘Ohh Deer’, which is quite playful and fun didn’t always reflect the lux quality of some of our stationery lines. So after going back and forth considering so many different names we finally ended up with Kaleido.”
Within this brand, Ohh Deer will bring to the market more premium, luxury stationery lines, starting with its hardback, paperbound-cover, 192-lined paged notebooks. There are 36 hardback notebooks in this initial collection catering to many different tastes. There will be more products added to the brand across mid-year and January launches.
Showing its commitment to stationery, Ohh Deer has stepped up to join the National Stationery Week campaign (May 13 – 19) this year, sponsoring the #StationeryTakeaway as the tag for its event on the Saturday.
Mark commented: “We’re really excited to support National Stationery Week this year. Stationery is loved by so many people, including ourselves, and it keeps prevailing against digital replacements because nothing can replace the feeling of using a nice pen in your favourite notebook.”
